Dr. Holly W. Holladay


Media, Journalism and Film

Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Media, Journalism and Film
901 S. National Ave.
Springfield, MO 65897


Dr. Holly Holladay is an assistant professor of media theory and criticism in the Department of media, journalism and film. In addition to her teaching and research, she serves as a proactive advisor for the College of Arts and Letters and as the faculty advisor of the Missouri State University student chapter of the American Association of University Women.



  • PhD, Media and Cultural Studies, 2015, University of Missouri
  • Graduate Certificate, Women's and Gender Studies, 2015, University of Missouri
  • MA, Communication Studies, 2008, Ball State University
  • BS, Organizational Communication, 2006, Murray State University


  • MED 220 Media Literacy
  • MED 304 Mass Media Theory
  • MED 355 Social Media
  • MED 454 Media Analysis and Criticism

Professional experience


  • National Communication Association
  • Popular Culture Association
  • American Association of University Women

Research and professional interests

  • Television
  • Media audiences
  • Media fandom
  • Media theory
  • Cultural studies
  • Feminist theory
  • Identity

Selected publications:

  • Holladay, H. W., & Edgar, A. N. (In press). “I’m never gonna stop watching it”: The paradox of parasocial breakups in a post-object era. Journal of Fandom Studies.
  • Holladay, H. W. (2019). Back on the porch: Southern working-class whiteness and the liberal redneck revolution. The Journal of Popular Culture.
  • Holladay, H. W. (2019). Doing Whiteness “right”: Playing by the rules of neoliberalism for television’s working class. In M. J. Meyers (Ed.), Neoliberalism and the Media (pp. 192-208). Routledge: New York NY.
  • Holladay, H. W., & Click, M. A. (2019). Hating Skyler White: Gender and anti-fandom in AMC’s Breaking Bad. In M. Click (Ed.), Anti-Fandom: Dislike and Hate in the Digital Age (pp. 147-166). New York: New York University Press.
  • Holladay, H. W. (2018). Reckoning with the "redneck": Duck Dynasty and the boundaries of morally appropriate whiteness. Southern Communication Journal, 83(4), 256-266. 
  • Click, M.A., Lee, H., & Holladay, H.W.  (2017). “You’re born to be brave”: Lady Gaga’s use of social media to inspire fans’ political awareness. International Journal of Cultural Studies, 20(6), 603–619.
  • Holladay, H. W. (2016). How far we’ve come?: Nostalgia and post-feminism in Mad Men. Participations: Journal of Audience and Reception Studies, 13(2), 34-55.

Awards and honors

  • High-Impact Teaching Award, MSU Faculty Center for Teaching and Learning, 2019

Additional resources

Area of expertise

Communication Media and film

Media appearances

Understanding Gender Disparity in Media
Media expert Dr. Holly Holladay addresses the unequal representation of women in media.

Ozarks Live! Switching to online classes
Professor Dr. Holly Holladay shares her experience of switching her in-person classes to online.

Learn about binge-watching
Media expert Dr. Holly Holladay discusses the binge-watching phenomenon.

Spring cleaning your social media
The Standard
Media expert Dr. Holly Holladay explains why a good presence on social media is important.

Millennials: Cable out, streaming services in
The Standard
Media expert Dr. Holly Holladay explains why millennials prefer streaming services over cable and satellite TV.

Real Talk about Fake News
Media expert Dr. Holly Holladay shares her perspective on fake news.

Real Talk about Fake News Part Two
Media expert Dr. Holly Holladay shares her perspective on fake news.

Newest technologies can be an asset in the modern classroom, but pose risks as well
The Standard
Media expert Dr. Holly Holladay addresses new technologies in the modern classroom.